- Today in class we gave feedback to the mental health group and the immigration group.
- Student presentation by Anne-Greyson Long about the Power of Branding
- "branding is a marketing strategy that involves creating a differentiated name and slogan"
- branding is strategic
- marketing is tactful
- 7 characteristics of good branding
- audience knowledge
- uniqueness
- passion
- consistency
- competitiveness
- exposure
- leadership
- Student presentation by Tyler Nelson about animation and design
Writing Tips for Blogs
What are my strengths as a writer? What do I need to continue to work on?
Class Presentations:
Alex and Allie on Informal Blog Writing
- first person/second person
- makes it conversational and personal
- don't overuse "you"
- tone
- be conversational
- avoid jargon and cliches
- what are you trying to say?
- traditional rules
- be consistent
- you can start sentence with conjunction (but, and)
- you can end sentence with preposition
- paraphrasing dialogue
- showing vs. tellingopinion
- opinion
- represent facts fairly and accurately
- put emotion and personal stories
- use bold/italics
- avoid caps
- one-liners
- parallel repetition
- train tracks that drive the reader
- visual organizational cues
- subheads
- indenting quotations
Garet on Grammar and Revising
- use commas
- separate elements in a series
- separate an introductory word or phrase
- separate independent clauses
- use semi-colon
- connection between independent clauses
- draws a little more emphasis
- makes more of an impact
- en dash
- emphasis
- Ellipsis (dot, dot, dot)
- e.g. 1, 2, 3, 4...
- that was awkward...
- avoid incomplete comparisons
- diction
- i.e. vs. i.g.
- i.e. "that is" or "in other words"
- i.g. "example given"
Happy St. Patrick's Day!
- Today in class we evaluated the pornography group and their content they have produced. They have a really cool video about the evolution of technology.
- We also discussed pattern 4- the use of narrative within sharing content.
- What is a narrative?
- "We are all story creators and tellers. Narrative is a human means of organizing our interpretations of reality. The basic function of narrative is to provide meaning to events we encounter in our everyday lives."
- Narratives are the personal stories entangled into everyday life, or the "accounts of experience and meaning conveyed through human language"
- must contain realistic, empathetic, and liking-generating characteristics that push the audience to have an emotional connection with the story presented
- relativity- usage of peers that possess similar characteristics
- two parts to persuasive narrative messaging
- audience transportation- ability a narrative has to immerse, engage, or absorb an audience member within the realm of the portrayed world. this mediator frequently serves as a central predictor of the overall persuasiveness of a presented message
- identification- degree of recognition that audience members perceive to be like or identify with the character and story portrayed
- details are important
- character, conflict, reveal (the hook), resolution
- be aware of other people's stories so that you can find narratives to tell
Today we had a guest speaker, Omar Trejo, that spoke to us about social media.
- the purpose of this class is CHANGE
- what does it mean to be intentional?
- don't cut corners in class projects and work
- effort matters
- LOVE what you do
- do your homework
- make it GREAT
We also had a couple of student presentations:
- On content sharing
- on FB you can schedule a post, save draft
- who is most likely to share content?
- who is our target audience?
- I want to become more educated on Facebook and Instagram so that I can know how to promote content.
- Islamophobia group
Emotions
How do emotions play a role in creating social currency?
Are emotions equal? Just because content is emotional, does that mean people want to share it?
Create Emotional Arousal
"When trying to use emotions to drive sharing, remember to pick ones that kindle the fire: select high-arousal emotions that drive people to action. One the positive side, excite people or inspire them by showing them how they can make a difference. On the negative side, make people mad, not sad."
- Tell a story
- Humor
- connects people with each other
"Emotions highlights our similarities and reminds us how much we have in common. Emotion sharing is thus a bit like social glue, maintaining and strengthening relationships. Even if we're not in the same place, the fact that we both feel the same way bonds us together."
What emotions will my audience respond to?
February 25, 2016
Today we had a guest speaker, Tim Fitt, that spoke to us about Google analytics
The World of Digital Marketing
- What is SEO?
- Content
- keywords-topics to focus on to bring up your stuff on
- Page speed
- Links
- Search is in trouble
- mobile activity is rising
- fewer advertising spots
- voice doesn't allow for ads
- doesn't create new demand
- essential, but less effective
- Stop targeting keywords, start targeting people
- SEM
- given to paid search
- Content Marketing
- When is the best time to post?
- How often/how much should I post?
- it depends on the brand
- AUDIENCE IS KEY
- The importance of attribution
- NUVI
- social media analytics
- great for large organizations
- track sentiment
- social stat dashboard
I learned that people are getting away from SEO and finding websites on their own, a lot of websites that people go to, are ones that are being shared on social media outlets.
February 23, 2016
Pattern 1:
- Social currency
- inner-remarkability
Types of "word of mouth"
- Immediate word of mouth
- occurs when you pass on details of an experience, or share new information you've acquired, soon after it occurs
- Ongoing word of mouth
- covers the conversations you have in the weeks and months that follow
Pattern 2:
- One idea--use triggers
- environmental reminders for related concepts and ideas
- sights, smells, and sounds can trigger related thoughts and ideas, making them more top of the mind
- example:
- "Live the healthy way, eat five fruits and veggies a day."
- "Each and every dining-hall tray needs five fruits and veggies a day."
- TRAY is a trigger word
- example:
- Rebecca Black "Friday"
- this song was played more on Fridays
Design
- Why does design exist?
- transfer a message
- don't let the design hinder your message
- Shaping your theme
- audience is the most important thing to consider when creating a theme
- think about the messages that you will produce
- Designing blog/website
- readability
- usually no more than 2-3 fonts
- don't use reverse type (contrast-white over black)
- images
- no clip art
- no pixalation
- crop all in the blog the same size
- justify Left for cell phone users
- use high quality photos
- high resolution
- widows and orphans
- orphan-when you have one word on its own line
- widow-when you have part of the paragraph on a line all by itself
- hierarchy
- makes it skimable
- use bulleted lists
- use bold and italics
- use subheads
- consistency
- concept
At the beginning of class we were given an object, a mini snickers, and we had five minutes to come up with an idea that would increase its social currency.
Is the idea something remarkable/interesting?
Will my idea be talked about?
Our idea was #boycottfunsizesnickers
We won!
Things that have more social currency:
-simplistic
-current events
-frequency
-unexpected
February 4, 2016
- Items of business
- email link to content the day it is due by midnight
- jessicadzurcher@gmail.com and cc tmortenson4@gmail.com
- midterm interview questions (306 BRMB)
- What makes a video go viral?
- unique, something unexpected that has never been seen before
- a simple idea
- entertaining
- make people want to share it
- conversation starter
- Social media is not the strategy, it's the medium
- Patterns
- 1. Create social currency-get people talking
- what types of messages/content do we share online?
- we post things to boost other people's perceptions of us
- create content that people want to talk about and share because it makes them look good
- people, by nature, love to share information with others
- tweets are "me" focused
- brain is wired to share information about ourselves with others
- inner remarkability
- "unusual, extraordinary, or worthy of attention"
- they make people who talk about them seem more remarkable
- create buzz off an interesting/unexpected story
- break a pattern that people come to expect
- ex. McDonalds offering breakfast all day
- mysteries and controversy are often remarkable
- ex. Donald Trump
General Video
- details matter
- storytelling with different shots
- Shot types (wide, medium, tight, tight, tight)
- long/wide shot (establishes the shot)
- creates a setting
- medium shot
- two people from the waist up (protagonist)
- tight shot
- close shot on one person
- extra close-up
- film a shot for about 15 seconds
- landscape format
- rule of thirds
- balance
- place objects equally apart, not centered
- b-roll
- extra footage
- use it to narrate
- aperture
- the amount of light let in
- use natural light
- At the beginning of class we finished up group presentations
- Audience awareness and analysis:
Watched "what should I do if I see pornagraphy?"
-are there any words or phrases in our campaign people will turn away from?
-what opposition will come from our campaign?
In class today we presented our group projects to the class. It was helpful to precisely summarize what our project will be on and receive feedback from the class,
January 21, 2016
Today in class we worked in our groups and put together our research presentations that we will present next week. We have a lot of ideas and our group is working well together.
January 19, 2016
In class we picked our social advocacy group and issue. We are doing bullying. More specifically, our goal is to stop bullying of adolescents ages 12-17 through creating awareness of the effects of bullying of adults ages 18-45.
January 14, 2016
- Goals of this class:
- change the world through positive social advocacy
- have experiences with video, blog, and analytics
- build portfolio
- application log
- due Friday by midnight on Learning Suite and E-Portfolio
- how are you using/where are you seeing the content we discuss in class
- 1-2 paragraphs
- article resource reviews
- find an article
- apa or mla citation
- summary of the article
- how you will apply this article and why should you care
- e-portfolio
- applications
- resource reviews
- my process (critique how things are going for you and what you are learning)
- class notes
- check out and analyze fightforthefew.org
- "Shy" Article
- my thoughts:
- I thought that this article was very biased and one-sided. It was trying to set an agenda that introverts are looked down upon by extroverts. I did not realize that it was a issue in society and I do not agree with the author.
- What are my strengths and weaknesses to help others bring out their strengths?
- Should we, as a class, create our own content or continue working off of the last class's webpage?>>>>> fightforthefew.org
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