February 25, 2016: Class Notes

Today we had a guest speaker, Tim Fitt, that spoke to us about Google analytics

The World of Digital Marketing

• What is SEO?
• Content
• keywords-topics to focus on to bring up your stuff on 
• Page speed
• Links
• Search is in trouble
• mobile activity is rising
• fewer advertising spots
• voice doesn't allow for ads
• doesn't create new demand
• essential, but less effective
• Stop targeting keywords, start targeting people
• SEM
• given to paid search
• LinkedIn
• Facebook
• Twitter
• Content Marketing
• When is the best time to post?
• How often/how much should I post?
• it depends on the brand
• AUDIENCE IS KEY
• The importance of attribution
• NUVI
• social media analytics
• great for large organizations
• track sentiment
• social stat dashboard

I learned that people are getting away from SEO and finding websites on their own, a lot of websites that people go to, are ones that are being shared on social media outlets.