February 4, 2016: Class Notes

• Items of business
• email link to content the day it is due by midnight
• jessicadzurcher@gmail.com and cc tmortenson4@gmail.com
• midterm interview questions (306 BRMB)
• What makes a video go viral? 
• unique, something unexpected that has never been seen before
• a simple idea
• entertaining 
• make people want to share it 
• conversation starter
• Social media is not the strategy, it's the medium
• Patterns
• 1. Create social currency-get people talking 
• what types of messages/content do we share online?
• we post things to boost other people's perceptions of us
• create content that people want to talk about and share because it makes them look good
• people, by nature, love to share information with others
• tweets are "me" focused
• brain is wired to share information about ourselves with others
• inner remarkability
• "unusual, extraordinary, or worthy of attention"
• they make people who talk about them seem more remarkable
• create buzz off an interesting/unexpected story
• break a pattern that people come to expect
• ex. McDonalds offering breakfast all day
• mysteries and controversy are often remarkable 
• ex. Donald Trump