Thursday, March 24, 2016

March 24, 2016: Class notes

Guest speaker: Paxton Gray
paxton@97thfloor.com

Good content is not random; it's a process.

What does it mean to go viral?
• Targets a mass audience
• Shows ROI
• Promoted by consumer

Get on Reddit 

What does the AUDIENCE want? 
• Keywords can give a good grasp on what the audience wants

To make content more shareable on Facebook 
Use opengraph markup

Content length matters

Repurpose and redistribute old content

Give audience what they want
Use social platforms to understand what they want 

Don't create content that has been done before "Purple cow"

Care about your audience and get to know them 

Gather as much info as possible to know what kind of content to produce




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